Terms of Reference

Title: U-Report Project Manager
Department: Digital
Location: London
Duration: 12 month fixed term contract
Reporting to: Head of Digital Engagement and U-Report Project Sponsor

Purpose of Post

U-Report is an innovation initially developed by UNICEF’s office in Uganda, and now being replicated in numerous other countries. UNICEF UK plans to pilot U-Report in the UK, and the U- Report Project Manager will lead and manage this pilot, including stakeholder consultations, platform development and funding. You will also work to align U-Report with our new initiative to give greater prominence to the voices of children in UNICEF UK Rights Respecting Schools. U-Report uses SMS messages and communication channels such as radio, TV and a website to provide a platform for strengthening communication and dialogue with communities around core development issues. Young people sign up by text message as ‘U-Reporters’, replying to weekly polls to gather data on community services and youth issues. The example of U-report we know in most detail is that of Uganda, where it was first run, and is most successful in terms of volume. The initiative is also being rolled out in Sierra Leone, Zambia, Nigeria and DRC, amongst others.

Responsibilities Project management

  • Lead a small UNICEF UK wide project team including representatives of Digital, Public Affairs, UK Programmes and Media teams to build a shared understanding of how the U- Report platform can help elevate young people’s voices in a meaningful way.
  • Develop the project brief and plan, coordinate regular project team meetings and ensure that milestones are met.

Stakeholder engagement

  • Engage children (including on a face to face basis) involved in UNICEF UK’s Rights Respecting Schools programme to assess how U-Report could provide a mechanism for meaningful participation by children to express their views on children’s rights issues externally. Establish links to UNICEF’s UK’s campaigning network within schools
  • Engage with other children’s/youth organisations in the UK to assess possibility of partnerships and to identify how U-Report can complement existing youth engagement/voice and related digital platforms – Liaise with UNICEF international leads on U Report to ensure the UK rollout considers wider developments, and to identify opportunities for cross-country application of UK involvement in U Report
  • Ensure children’s participation is meaningful, beneficial and is a guiding principle of the project. Secure this integrity internally and externally in the processes, mechanisms and commitments related to children’s participation. Platform development – Lead the implementation of the platform within UNICEF UK and with partners including: o Working with colleagues and partners to gather requirements o Working with digital colleagues to scope and commission the implementation of the platform, with UNICEF UK branding o Liaising with selected agency and UNICEF UK teams on delivery, including any integration needed with existing systems or business processes o Lead on testing of the new platform, ensuring quality standards are met and that tracking and analytics are in place, functioning and fit for purpose

 Funding

  • Develop cost/benefit case for the rollout of U Report within the UK – Work with UNICEF UK fundraising teams to secure seed funding for a pilot rollout, with particular focus on corporate partners

Qualifications

Achieving Change: Set out a vision for a new development, and engage others in achieving the goal. Maintains focus in uncertain or ambiguous situations. Demonstrates a solution focused approach to problems which arise.

Collaboration: Consult others and share expertise and ideas with colleagues and partners. Values diversity, respecting and drawing on different perspectives, skills, experience and knowledge.

Communication: Convey complex ideas using a variety of methods to engage others and win understanding and support. Present complex and difficult messages clearly and with impact

Digital first: Embrace uncertainty and rapid, unpredictable change in the digital world, looking outside traditional channels to identify new opportunities for innovation. Able to use digital media and tools to achieve specific objectives and is open to testing out emerging digital applications

Relevant Experience  

  • Previous project management of new initiatives, from concept to delivery
  • Experience of engaging with a variety of different stakeholders, ideally including young people, to test ideas, appetite for engagement, and shape shared purpose
  • Experience of mobile communications projects or campaigns

Specific Skills
Good analytical skills, able to make use of existing assets as well as assessing new opportunities for appropriateness and potential

Specific Knowledge

  • Understanding of the UK social and political context, and ideally also of the role of the charity sector within this.
  • Knowledge of the stages of digital development and appreciation of its power for contributing to social change.

The closing date for this position is 3 June 2015. The first interview date will be on 18 June 2015. Salary:  £29,933 – £35,635. To apply for this position, please click here.

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