JOINT PRESS RELEASE

Winning designs help track child immunization and limit spread of diseases

HELSINKI/NEW YORK/LONDON, 12 November 2015 – A necklace that stores electronic health data to track child immunization and a wearable soap that helps limit the spread of infectious viruses by encouraging hand washing, have won the Wearables for Good challenge run by UNICEF, ARM and frog. The winning designs, both led by joint Indian-US teams, will each receive a prize of $15,000 and incubation and mentoring from the partners.

Khushi Baby is a data-storing necklace that provides a two-year personal immunization record for children. It uses Near Field Communication (NFC) technology to send and receive information through a smartphone. Data is synced to the cloud and displayed on a dashboard accessible to health officials.

SoaPen is a personal hygiene tool in the form of a soap-crayon that encourages the habit of handwashing among school children from the ages of 3-6 years. Teachers and parents can draw or write on a child’s skin to make the act of hand-washing engaging while reducing the spread of disease.

The Wearables for Good competition was launched in May 2015 and quickly became regarded as one of the world’s most inclusive technology and design challenges, attracting 2,000 registrants from 65 countries that resulted in 250 design submissions. It focused on moving the perception of wearables from nice-to-have devices to life-saving products that could work in any environment.

Ruchit Nagar, representing the Khushi Baby team said: “Khushi Baby want to ensure that all infants have access to informed and timely health care by owning a copy of their medical history. The Khushi Baby system enables access to culturally appropriate wearable digital medical records, even in the most remote and isolated areas. We believe in tracking each child’s immunization to the last mile, and as a UNICEF Wearables for Good Challenge winner, we look to expand from monitoring the vaccination progress of 1,000 children in 100 villages to a larger beneficiary base in areas beyond India where our digital system can streamline access and delivery to health care. We also look forward to building our system to serve broader populations and medical applications, moving soon to a wider focus on a continuum of maternal and child health care. At its core, Khushi Baby functions as a key to connect those in need of services to a digitally integrated community.”

Shubham Issar, from SoaPen, said: “We believe that a serious problem can be solved through a simple and fun solution. Our focus is to reduce infant mortality rates and the spread of disease by promoting the habit of hand washing with soap among children. SoaPen taps into the power of the two directional awareness flow between adults and children all over the world, with the aim to reach as many hands as fast as possible!”

Erica Kochi, co-lead and co-founder of UNICEF Innovation said: “UNICEF scans the near-future horizon focusing on areas undergoing rapid changes that could have a significant impact on children. By showing how wearables and sensors can be re-imagined for low-tech and unconnected environments, our winners were able to demonstrate the potential life-saving benefits these innovations can offer. These results are really promising — if I told you 10 years ago that I thought mobile phones could strengthen national health systems, you would have told me I’m crazy. I’m excited to see if wearable and sensor technologies could be the next mobile revolution.”

Simon Segars, CEO of ARM said: “The power to influence lives through great design is now in the hands of anyone with a conscience and the will to help others. By using readily available technologies, all of the finalists showed us how incredibly simple ideas can have the potential to be transformative. The winners in particular demonstrate how the work we’re doing with UNICEF can help push innovation that can radically improve the prospects for children in the emerging world.”

Denise Gershbein, Executive Creative Director of frog said: “We wanted to elevate wearable and sensor technology in a way that moves beyond fitness trackers on the wrist and towards improving the lives of mothers and children across the world. It was our goal to bring together a broad and diverse community of people whose ideas and efforts would be much more powerful when brought together in new ways. We are extremely pleased with the dialogue that has resulted from this effort, and truly humbled and impressed by the solutions generated by the winners. We look forward to seeing real impact in the world from these ideas.”

The winners were announced at SLUSH, a 15,000+ person start-up and technology event in Helsinki, Finland, and at ARM TechCon, a high-tech event for software and hardware developers in Santa Clara, California.

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Note to the editor: The Wearables for Good design Challenge complements the successful launch of UNICEF Kid Power, the world’s first WEARABLE-FOR-GOOD™ which is currently available in the US. By getting active with the UNICEF Kid Power Band, kids go on missions to earn points to unlock therapeutic food packets for severely malnourished children around the world. For further information, visit UNICEFKidPower.org.

About the finalists:

Please visit the Wearables for Good Challenge website for profiles on each of the finalists.

About UNICEF
UNICEF promotes the rights and well-being of every child, in everything we do. Together with our partners, we work in 190 countries and territories to translate that commitment into practical action, focusing special effort on reaching the most vulnerable and excluded children, to the benefit of all children, everywhere. For more information about UNICEF visit: www.unicef.org. Follow us on Twitter and Facebook. For more information about UNICEF’s work in innovation, visit our website, read our blog, and follow us on Twitter.

About ARM

ARM (LSE: ARM, NASDAQ: ARMH.US) is at the heart of the world’s most advanced digital products. Our technology enables the creation of new markets and transformation of industries and society. We design scalable, energy-efficient processors and related technologies to deliver the intelligence in applications ranging from sensors to servers, including smartphones, tablets, enterprise infrastructure and the Internet of Things.

Our innovative technology is licensed by ARM Partners who have shipped more than 75 billion System on Chip (SoCs) containing our intellectual property since the company began in 1990. Together with our Connected Community, we are breaking down barriers to innovation for developers, designers and engineers, ensuring a fast, reliable route to market for leading electronics companies. Learn more and join the conversation at http://community.arm.com

About frog

frog is a global design and strategy firm. We transform businesses at scale by creating systems of brand, product and service that deliver a distinctly better experience. We strive to touch hearts and move markets. Our passion is to transform ideas into realities. We partner with clients to anticipate the future, evolve organizations and advance the human experience.

San Francisco . Seattle . Austin . New York . Boston . London . Amsterdam . Milan . Munich . Singapore . Shanghai

www.frogdesign.com

For further information, please contact:

Vicky Gashe, UNICEF UK, + 44 20 7375 6120/ +44 7785 468987, vickyg@unicef.org.uk

Najwa Mekki, UNICEF New York, + 1 212 326 7448, + 1 917 209 1804,  nmekki@unicef.org

Andy Winstanley, ARM, +44 1223 405244/ +44 7788 249712, andy.winstanley@arm.com

Kyra Cyphers, frog, +646 747 7165, Kcyphers@kwittken.com

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