Title: Market Research Consultant – Satellite
Location of Assignment: Flexible; NYHQ and Remote Based
Language (s): English (knowledge of an additional language a plus)
Travel: N/A
Duration of contract: 45 days (8 February 2015 through 1 April 2016)

To download the Terms of Reference, click here.

Background and rationale

UNICEF has been innovating for children for more than 50 years. The work in this area is led by an Innovation Unit in New York that supports the organization – and particularly our 135 country offices – in finding solutions for the world’s most vulnerable children. The work includes both policy and practice of innovation in UNICEF, and the larger UN. UNICEF is engaged in testing and scaling up new partnerships, technologies, and collaborations in some of the world’s most difficult operating environments. Since 2007 UNICEF’s Innovation Unit has worked with partners to develop open-source, equity-focused solutions including those that have created nationwide systems for real-time information on children in countries throughout East Africa, real-time tracking of the distribution of more than 25 million insecticide treated mosquito nets in Nigeria; and mentored and supported more than 1,000 youth entrepreneurship projects through the Kosovo Innovation Lab.

Access to Information, as one of the three portfolio areas of UNICEF’s innovation work, focuses on three main building blocks. Objectives include:

  1. Provide access to better educational resources in both formal and non-formal environments to improve learning outcomes and increase income-generating skills and household contribution.
  2. Develop, curate and share locally relevant, open learning materials, multimedia content and games, including educational, curriculum based content as well as life-saving, health and vocational / business information.
  3. Bridge the digital divide and provide access to “global” communication through adequate infrastructure solutions.

Providing sustainable infrastructure in hard-to-reach environments remains one of the biggest challenges in UNICEF´s Access to Information portfolio. Although mobile broadband coverage is spreading in developing countries, most remote and rural areas either still remain uncovered, or running costs for internet infrastructure are not affordable. Other solutions (e.g. point-to-point local Wi-Fi networks) usually come with high maintenance requirements that need advanced local technical capacity. Satellite connectivity could help overcome coverage issues in remote areas but high bandwidth costs present significant challenges to date.

The market research would provide insight on the use of satellite services in emerging markets, and contribute to UNICEF Innovation’s strategy and work in extending equitable access to information and infrastructure for the most vulnerable children and their families.

Purpose

We seek a strong, self-motivated consultant to research and advise how satellite services can support UNICEF programmes (specifically related to increasing access to information and localized content, life-saving services and real-time monitoring) over the next 3-5 years.

 Scope

The market research and recommendations report, should address the following questions:

How can satellites support UNICEF programmes for children (specifically increasing access to life-saving information and services, roll out of localized content and real-time monitoring) over the next 3-5 years?

The final research and recommendations piece should contain:

  1. Brief analysis summary (1-2 pager) in the form of diagram/mind map/infographic (or similar) presenting major findings on i) current and projected market trends, ii) current and projected technology, iii) use cases and iv) UNICEF’s value added through either Innovation Fund investments and/or partnerships with service providers.
  2. “Side decks” to the infographic/diagram containing in depth analysis of desk review and interview findings on i) markets, ii) technology, iii) use cases and iv) UNICEF’s value added through either Innovation Fund investments and/or partnerships with service providers. (3-5 pages each)
  3. 3-4 country profiles illustrating the findings (2 pages each)
  4. Annex: Supporting notes including a table summarizing each major interview (name & organization of interviewee, main insight) and any other notes from the desk review not captured in the analysis summary.

Specifically:

  1. Description of the current and projected market ecosystem – including:
  • Policy and global ecosystem
  • Market leader profiles (global, regional and local market leaders, including products, technology, pricing, target users, contacts and other relevant information)
  • Changes, trends, growth rate, high-potential regions, etc. In depth analysis should include, but not limited to (current sources of financing; competitive landscape; industry chain structure; capacity; production; cost; price; profit; production value; gross margin; R&D status; Other relevant areas)
  1. Description of the current technology and projected new technology advancements – which current and evolving technologies should we be observing/considering?
  • What are the major areas of utility (i.e. functionality of payload)?
  • Where (in relation to geography and potential use cases) would satellites add value for us in the next 3-5 years (particularly given trends in mobile broadband infrastructure)?
  1. Use cases relating ground user needs (e.g. access to information etc.) to potential applications of current and projected technology.
  1. Identification of UNICEF’s value added through partnership engagement models and Innovation Fund investments:
  • What engagement/business models could we consider to leverage partnerships, technology and services? What are the cost and other implications, risks and advantages of each?
  • With the expectation that ubiquitous coverage is a near-term reality – what factors should and can UNICEF be influencing in the discussions around access to information?
  • Informed recommendations to UNICEF Innovation Fund future strategy highlighting areas of emerging satellite technology solutions in which an investment to open source satellite technology solutions could have high potential impact towards UNICEF programme goals, specifically in areas of access to information and services and real-time monitoring.
  1. Create 3-4 country profiles from different continents and regions (for example, South America / Sub-Saharan Africa / East Asia & Pacific) that are representative of different types of markets and illustrative of the overall findings of the market research. Each country profile should be presented in a tight template and include:
  • Regulatory considerations within each national market: the presence/absence of policy incentives; laws, taxes or tax credits which might affect legal structures, project economics or the ability to offer certain products/services
  • Baseline metrics: willingness to pay (volume of service and monetary amount), current sources/uses, current usage amount, quality and quantity of current products/services used
  • Extant distribution channels: current customer reach and the capability distribute additional products
  • Recommendations to UNICEF engagement models

Expected results: (measurable results)

  1. Proposed work plan
  2. Desk review
  3. First draft
  4. Second draft integrating compilation of feedback
  5. Final report

Timeframe

Start date: 8 February 2016
End date: 1 April 2016           

Deliverables

Deliverables: Desk review of satellite industry trends, players, current and emerging technologies, potential use cases to increase access to life-saving information and services and potential engagement models
Duration (Estimated # of Days):
15 days
Deadline:
19 February 2016

Deliverables: Undertake interviews and consultations with experts in the industry and others (including UNICEF issue area experts, programme specialists, external scholars, industry experts, entrepreneurs and investors etc.) to verify and complement desk review findings, document and analyze use cases and establish a mapping of key players. At least 20 interviews
Duration (Estimated # of Days):
14 days
Deadline:
10 March 2016

Deliverables: Present first and second drafts (approximately 10-20 pages each) to supervisor, compile comments and feedback
Duration (Estimated # of Days):
5 days
Deadline:
 17 March 2016

Deliverables: Submit a final comprehensive market analysis report (approximately 30 pages in total), containing:

  • Brief analysis summary (1-2 pager) in the form of diagram/mind map/infographic (or similar) presenting major findings on i) current and projected market trends, ii) current and projected technology, iii) use cases and iv) UNICEF’s value added through either Innovation Fund investments and/or partnerships with service providers.
  • “Side decks” to the infographic/diagram containing in depth analysis of desk review and interview findings on i) markets, ii) technology, iii) use cases and iv) UNICEF’s value added through either Innovation Fund investments and/or partnerships with service providers. (3-5 pages each)
  • 3-4 country profiles illustrating the findings (2 pages each)
  • Annex: Supporting notes including a table summarizing each major interview (name & organization of interviewee, main insight) and any other notes from the desk review not captured in the analysis summary.

Duration (Estimated # of Days): 11 days
Deadline: 
1 April 2016

Deliverables: Communicate weekly with supervisor providing regular progress reports and responding to information requests 
Duration (Estimated # of Days): 
Ongoing
Deadline: 
Ongoing

Total: 45 days

Duty Station: Flexible location with no travel expected.

Key competences, technical background, and experience required Deadline

  • Advanced university degree in social sciences, engineering or in a related field such as market research, operational research, information technology, business, development, children or social research.
  • 5- 7 years of Mid to Senior level professional with good qualitative and quantitative research skills including experience in conducting community-based processes and/or research on social issues (Essential).
  • Familiarity with the satellite services industry, and experience in emerging markets would be desirable.
  • Excellent knowledge of English (knowledge of an additional language a plus).
  • Experience in computer data entry for research analysis is recommended.
  • Demonstrated ability to work with people of various professional, academic and cultural backgrounds.

How to Apply

Applicants are requested to send their submissions to pdconsultants@unicef.org with subject line:

Market Research Consultant – Satellite” by 22nd January 2016, 5:00pm EST.

Applications must include:

  • Cover letter,
  • CV, and
  • P-11 form[1]http://www.unicef.org/about/employ/files/P11.doc
  • Two writing samples presenting relevant desk- or delivery interview based research findings and recommendations (max 10 pages each)
  • Indicate where you heard about this advertisement

Please indicate your ability, availability and daily/monthly rate (in US$) to undertake the terms of reference above.  Applications submitted without a daily/monthly rate will not be considered. Payment will be made as a lump sum at the end of the consultancy.

NOTE: Files should not exceed 5.0MB limit

UNICEF is committed to achieving workforce diversity in terms of gender, nationality and culture. Individuals from minority groups, indigenous groups and persons with disabilities are equally encouraged to apply. All applications will be treated with the strictest confidence.

[1] P 11 form  can be downloaded from our website at http://www.unicef.org/about/employ/files/P11.doc

 

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